Downloadable Test Bank Solutions & Instructor Solution Manuals eBooks

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Downloadable Solution Manual for

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Table of Contents

 

1.The Evolution Of Advertising
2.The Environment Of Advertising
3.The Business Of Advertising
4. Segmentation, Targeting, And The Marketing Mix
5. Communication And Consumer Behavior
6. Account Planning And Research
7. Marketing, Advertising And Imc Planning
8. Creating Ads: Strategy And Process
9. Creative Execution: Art And Copy
10. Print Advertising
11. Broadcast, Cable And Satellite Media
12. Digital Interactive Media
13. Out-Of-Home, Direct Mail, And Promotional Products
14. Media Planning And Buying
15. Imc: Direct Marketing, Personal Selling, Packaging, And Sales Promotion
16. Imc: Public Relations, Sponsorship, And Corporate Advertising

 

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