Downloadable Solution Manual for A Preface To Marketing Management 14th Edition Peter
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Table of Contents
Chapter 1: Strategic Planning And The Marketing Management Process. Chapter 2: Marketing Research: Process And Systems For Decision Making. Chapter 3: Consumer Behavior. Chapter 4: Business, Government, And Institutional Buying. Chapter 5: Market Segmentation. Chapter 6: Product And Brand Strategy. Chapter 7: New Product Planning And Development. Chapter 8: Integrated Marketing Communications. Chapter 9: Personal Selling, Relationship Building, And Sales Management. Chapter 10: Distribution Strategy. Chapter 11: Pricing Strategy. Chapter 12: The Marketing Of Services Chapter 13: Global Marketing. Chapter 18: Managing Performance. Chapter 19: Professional Performance And Sustaining Discipline. Chapter 20: The Road Ahead: Challenge And Charge.
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