Downloadable Test Bank Solutions & Instructor Solution Manuals eBooks

Sale!

Downloadable Solution Manual for Advertising And Integrated Brand Promotion 6th Edition Oguinn

Author: , , ,

$99.00 $50.00

Available Instructor SOLUTION MANUAL for Advertising And Integrated Brand Promotion 6th Edition Oguinn INSTANT DOWNLOAD Digital files
ALL CHAPTERS INCLUDED
FREE SAMPLE DOWNLOAD
INSTANT DOWNLOAD

175 Times Downloaded BUY NOW
Preview
Sample 1


Share on Pinterest

Product Description

Downloadable Solution Manual for Advertising And Integrated Brand Promotion 6th Edition Oguinn

Available Instructor SOLUTION MANUAL for Advertising And Integrated Brand Promotion 6th Edition Oguinn INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

We accept PayPal and major Credit/Debit/prepaid Cards

We Provide Privacy protected service for all our customers

We Provide all chapters upon purchasing this package

Table of Contents

 

1. The World Of Advertising And Integrated Brand Promotion.
2. The Structure Of The Advertising And Promotion Industry: Advertisers, Agencies, Media And Support Organizations.
3. The History Of Advertising And Brand Promotion.
4. Social, Ethical, And Regulatory Aspects Of Advertising And Promotion.
5. Advertising, Integrated Brand Promotion, And Consumer Behavior.
6. Market Segmentation, Positioning, And The Value Proposition.
7. Advertising And Promotion Research.
8. Planning Advertising And Integrated Brand Promotion.
9. Managing Creativity In Advertising And Integrated Brand Promotion.
10. Creative Message Strategy.
11. Executing The Creative.
12. Media Planning Essentials.
13. Media Planning: Newspapers, Magazines, Television, And Radio.
14. Media Planning: Advertising And Ibp In Digital/Interactive Media
15. Sales Promotion, Point-Of-Purchase Advertising, And Support Media.
16. Event Sponsorship, Product Placements, And Branded Entertainment.
17. Integrating Direct Marketing And Personal Selling.
18. Public Relations, Influencer Marketing, And Corporate Advertising.

 

Sitemap