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Downloadable Solution Manual for Basic Marketing Research 4th Edition Naresh K. Malhotra

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Downloadable Solution Manual for Basic Marketing Research 4th Edition Naresh K. Malhotra

Available Instructor SOLUTION MANUAL for Basic Marketing Research 4th Edition Naresh K. Malhotra INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

 

Chapter 1 Introduction To Marketing Research
Chapter 2 Defining The Marketing Research Problem And Developing An Approach
Chapter 3 Research Design
Chapter 4 Exploratory Research Design: Secondary Data
Chapter 5 Exploratory Research Design: Syndicated Sources Of Secondary Data
Chapter 6 Exploratory Research Design: Qualitative Research
Chapter 7 Descriptive Research Design: Survey And Observation
Chapter 8 Causal Research Design: Experimentation
Chapter 9 Measurement And Scaling: Fundamentals And Comparative Scaling
Chapter 10 Measurement And Scaling: Noncomparative Scaling Techniques
Chapter 11 Questionnaire And Form Design
Chapter 12 Sampling: Design And Procedures
Chapter 13 Sampling: Final And Initial Sample-Size Determination
Chapter 14 Fieldwork: Data Collection
Chapter 15 Data Preparation And Analysis Strategy
Chapter 16 Data Analysis: Frequency Distribution, Hypothesis Testing, And Cross-Tabulation
Chapter 17 Data Analysis: Hypothesis Testing Related To Differences
Chapter 18 Data Analysis: Correlation And Regression
Chapter 19 Report Preparation And Presentation

 

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