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Downloadable Solution Manual for Cdn Ed Marketing 5th Edition Lamb

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Downloadable Solution Manual for Cdn Ed Marketing 5th Edition Lamb

Available Instructor SOLUTION MANUAL for Cdn Ed Marketing 5th Edition Lamb INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

 

Chapter 1: An Overview Of Marketing
Chapter 2: Strategic Plan For Competitive Advantage
Chapter 3: Ethics And The Marketing Environment
Chapter 4: Consumer Decision Making
Chapter 5: Business Marketing
Chapter 6: Segementing And Target Markets
Chapter 7: Decision Support Systems And Marketing Research
Chapter 8: Product Concept
Chapter 9: Developing And Managing Products
Chapter 10: Service And Nonprofit Organization Marketing
Chapter 11: Marketing Channels And Supply Chain Management
Chapter 12: Retailing
Chapter 13: Integrated Marketing Communications
Chapter 14: Advertising And Public Relations
Chapter 15: Sales Promotion And Personal Selling
Chapter 16: Pricing Concepts
Chapter 17: Setting The Right Price
Chapter 18: Customer Relationship Management (Crm)

 

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