Downloadable Solution Manual for Consumer Behavior 10th Edition Blackwell
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Table of Contents
1. Consumer Behavior And Consumer Research. 2. Creating Marketing Strategies For Customer-Centric Organizations. 3. The Consumer Decision Process. 4. Pre-Purchase Processes: Need Recognition, Search And Pre-Purchase Evaluation. 5. Purchase. 6. Post-Purchase Processes: Consumption And Post-Consumption Evaluations. 7. Demographics, Psychographics And Personality. 8. Consumer Motivation. 9. Consumer Knowledge. 10. Consumer Beliefs, Feeling , Attitudes And Intentions. 11. Culture, Ethnicity And Social Class. 12. Family And Household Influences. 13. Group And Personal Influence. 14. Making Contact. 15. Shaping Consumers Opinions. 16. Helping Consumers To Remember.
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