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Table of Contents
Chapter 1: The Changing Face Of Business
Chapter 2: Business Ethics And Social Responsibility
Chapter 3: Economic Challenges Facing Contemporary Business
Chapter 4: Competing In World Markets
Chapter 5: Forms Of Business Ownership And Organization
Chapter 6: Starting Your Own Business: The Entrepreneurship Alternative
Chapter 7: Management, Leadership, And The Internal Organization
Chapter 8: Human Resource Management: From Recruitment To Labor Relations
Chapter 9: Top Performance Through Empowerment, Teamwork, And Communication
Chapter 10: Production And Operations Management
Chapter 11: Customer-Driven Marketing
Chapter 12: Product And Distribution Strategies
Chapter 13: Promotion And Pricing Strategies
Chapter 14: Using Technology To Manage Information
Chapter 15: Understanding Accounting And Financial Statements
Chapter 16: The Financial System
Chapter 17: Financial Management
Chapter 18: Trends In E-Business (Online Only)
