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Downloadable Solution Manual for E-Marketing 5th Edition Strauss

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Downloadable Solution Manual for E-Marketing 5th Edition Strauss

Available Instructor SOLUTION MANUAL for E-Marketing 5th Edition Strauss INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

 

Chapter 1: Past, Present, And Future
Chapter 2: Strategic E-Marketing And Performance Metrics
Chapter 3: The E-Marketing Plan
Chapter 4: A World Of E-Marketing Opportunities
Chapter 5: Ethical And Legal Issues
Chapter 6: E-Marketing Research
Chapter 7: Consumer Behavior Online
Chapter 8: Segmentation And Targeting Strategies
Chapter 9: Differentiation And Positioning Strategies
Chapter 10: Product: The Online Offer
Chapter 11: Pricing: The Online Value
Chapter 12: The Internet For Distribution
Chapter 13: E-Marketing Communication Tools
Chapter 14: New Digital Media
Chapter 15: Customer Relationship Management

 

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