Downloadable Solution Manual for Essentials Of Marketing 6th Edition Lamb
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Table of Contents
1. An Overview Of Marketing. 2. Strategic Planning For Competitive Advantage. 3. Social Responsibility, Ethics, And The Marketing Environment. 4. Developing A Global Vision. 5. Consumer Decision Making. 6. Business Marketing. 7. Segmenting And Targeting Markets. 8. Decision Support Systems And Marketing 9. Product Concepts. 10. Developing And Managing Products. 11. Marketing Channels And Supply Chain Management. 12. Retailing. 13. Marketing Communications And Advertising. 14. Public Relations, Sales Promotion, And Personal Selling. 15. Pricing Concepts.
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