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Downloadable Solution Manual for Integrated Advertising Promotion And Marketing Communications 4th E...

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Downloadable Solution Manual for Integrated Advertising Promotion And Marketing Communications 4th Edition Clow

Available Instructor SOLUTION MANUAL for Integrated Advertising Promotion And Marketing Communications 4th Edition Clow INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

 

1 Integrated Marketing Communications
2 Corporate Image And Brand Management
3 Buyer Behaviors
4 Promotions Opportunity Analysis
5 Advertising Management
6 Advertising Design: Theoretical Frameworks And Types Of Appeals
7 Advertising Design: Message Strategies And Executional Frameworks
8 Advertising Media Selection
9 E-Active Marketing
11 Database And Direct Response
12 Sales Promotions
13 Public Relations And Sponsorship
14 Regulations And Ethical Concerns
15 Evaluating An Integrated Marketing Program

 

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