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Downloadable Solution Manual for Marketing Express 2nd Edition Pride

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Downloadable Solution Manual for Marketing Express 2nd Edition Pride
Available Instructor SOLUTION MANUAL for Marketing Express 2nd Edition Pride INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. Customer-Driven Strategic Marketing.
2. Planning Marketing Strategies.
3. The Marketing Environment, Social Responsibility, And Ethics.
4. Marketing Research And Information Systems.
5. Target Markets: Segmentation And Evaluation.
6. Consumer Buying Behavior.
7. Business Markets And Buying Behavior.
8. Global Markets And International Marketing.
9. Product, Branding, And Packaging Concepts.
10. Developing And Managing Goods And Services.
11. Pricing Fundamentals.
12. Pricing Management.
13. Marketing Channels And Supply-Chain Management.
14. Retailing, Direct Marketing, And Wholesaling.
15. Integrated Marketing Communications.
16. Advertising And Public Relations.
17. Personal Selling And Sales Promotion.

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