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Downloadable Solution Manual for Marketing Of High-Technology Products And Innovations 3rd Edition M...

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Downloadable Solution Manual for Marketing Of High-Technology Products And Innovations 3rd Edition Mohr
Available Instructor SOLUTION MANUAL for Marketing Of High-Technology Products And Innovations 3rd Edition Mohr INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1 Introduction To World Of High Technology Marketing
Chapter 2 Strategic Market Planning In High-Tech Firms
Chapter 3 Culture And Climate Considerations For High-Tech Companies
Chapter 4 Market Orientation And Cross-Functional (Marketing/R&D) Interaction
Chapter 5 Partnerships/Alliances And Customer Relationship Marketing
Chapter 6 Marketing Research In High-Tech Markets
Chapter 7 Understanding High-Tech Customers
Chapter 8 Technology And Product Management
Chapter 9 Distribution Channels And Supply Chain Management In High-Tech Markets
Chapter 10 Pricing Considerations In High-Tech Markets
Chapter 11 Marketing Communication Tools For High-Tech Markets
Chapter 12 Strategic Considerations In Marketing Communications
Chapter 13 Strategic Considerations For The Triple Bottom Line In High-Tech Companies

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