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Downloadable Test Bank for A Preface To Marketing Management 14th Edition Peter

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Downloadable Test Bank for A Preface To Marketing Management 14th Edition Peter
Available Instructor TEST BANK for A Preface To Marketing Management 14th Edition Peter INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1: Strategic Planning And The Marketing Management Process.
Chapter 2: Marketing Research: Process And Systems For Decision Making.
Chapter 3: Consumer Behavior.
Chapter 4: Business, Government, And Institutional Buying.
Chapter 5: Market Segmentation.
Chapter 6: Product And Brand Strategy.
Chapter 7: New Product Planning And Development.
Chapter 8: Integrated Marketing Communications.
Chapter 9: Personal Selling, Relationship Building, And Sales Management.
Chapter 10: Distribution Strategy.
Chapter 11: Pricing Strategy.
Chapter 12: The Marketing Of Services Chapter 13: Global Marketing.
Chapter 18: Managing Performance.
Chapter 19: Professional Performance And Sustaining Discipline.
Chapter 20: The Road Ahead: Challenge And Charge.

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