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Downloadable Test Bank for Advertising And Promotion An Integrated Marketing Communications Perspect...

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Downloadable Test Bank for Advertising And Promotion An Integrated Marketing Communications Perspective 10th Edition Belch

Available Instructor TEST BANK for Advertising And Promotion An Integrated Marketing Communications Perspective 10th Edition Belch INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter One: An Introduction To Integrated Marketing Communications

Chapter Two: The Role Of Imc In The Marketing Process

Chapter Three: Organizing For Advertising And Promotion: The Role Of Ad Agencies And Other Marketing Communication Organizations

Chapter Four: Perspectives On Consumer Behavior

Chapter Five: The Communication Process

Chapter Six: Source, Message, And Channel Factors

Chapter Seven: Establishing Objectives And Budgeting For The Promotional Program

Chapter Eight: Creative Strategy: Planning And Development

Chapter Nine: Creative Strategy: Implementation And Evaluation

Chapter Ten: Media Planning And Strategy

Chapter Eleven: Evaluation Of Media: Television And Radio

Chapter Twelve: Evaluation Of Media: Magazines And Newspapers

Chapter Thirteen: Support Media

Chapter Fourteen: Direct Marketing

Chapter Fifteen: The Internet: Digital And Social Media

Chapter Sixteen: Sales Promotion

Chapter Seventeen: Public Relations, Publicity, And Corporate Advertising

Chapter Eighteen: Measuring The Effectiveness Of The Promotional Program

Chapter Nineteen: International Advertising And Promotion

Chapter Twenty: Regulation Of Advertising And Promotion

Chapter Twenty-One: Evaluating The Social, Ethical, Evaluating Aspects Of Advertising And Promotion

Chapter Twenty-Two (Available In Create And Ebook): Personal Selling

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