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Downloadable Test Bank for Advertising & Promotion An Integrated Marketing Communications Persp...

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Downloadable Test Bank for Advertising & Promotion An Integrated Marketing Communications Perspective 9th Edition Belch
Available Instructor TEST BANK for Advertising & Promotion An Integrated Marketing Communications Perspective 9th Edition Belch INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1: Integrated Marketing Communications
Chapter 2: Organizing For Imc
Chapter 3: Consumer Behaviour And Target Audience Decisions
Chapter 4: Communication Response Models
Chapter 5: Objectives For The Imc Plan
Chapter 6: Brand Positioning Strategy Decisions
Chapter 7: Creative Strategy Decisions
Chapter 8: Creative Tactics Decisions
Chapter 9: Measuring The Effectiveness Of The Promotional Message
Chapter 10: Media Planning And Budgeting For Imc
Chapter 11: Broadcast Media
Chapter 12: Print Media
Chapter 13: Out-Of-Home And Support Media
Chapter 14: Sales Promotion
Chapter 15: Public Relations
Chapter 16: Direct Marketing
Chapter 17: Internet Media
Chapter 18: Regulatory, Ethical, Social, And Economic Issues For Imc

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