Downloadable Test Bank for Advertising Promotion And Other Aspects Of Integrated Marketing Communications 9th Edition Shimp
Available Instructor TEST BANK for Advertising Promotion And Other Aspects Of Integrated Marketing Communications 9th Edition Shimp INSTANT DOWNLOAD Digital files
We accept PayPal and major Credit/Debit/prepaid Cards
We Provide Privacy protected service for all our customers
We Provide all chapters upon purchasing this package
Table of Contents
1. An Overview Of Integrated Marketing Communications.
2. Enhancing Brand Equity And Accountability.
3. Brand Adoption, Brand Naming And Intellectual Property Issues.
4. Environmental, Regulatory And Ethical Issues.
5. Segmentation And Targeting In I.M.C.
6. The Communications Process And Consumer Behavior.
7. The Role Of Persuasion In I.M.C.
8. I.M.C. Objective Setting And Budgeting.
9. An Overview Of Advertising Management.
10. Effective And Creative Ad Messages.
11. Endorsers And Message Appeals In Advertising.
12. Traditional Ad Media.
13. Online Advertising.
14. Social Media.
15. Direct Advertising And Other Media.
16. Media Planning And Analysis.
17. Measuring Ad Message Effectiveness.
18. Sales Promotion Overview And The Role Of Trade Promotion.
19. Consumer Sales Promotion: Sampling And Couponing.
20. Consumer Sales Promotion: Premiums And Other Promotions.
21. Public Relations, Buzz Marketing, And Sponsorships.
22. Packaging, Pop Communications, And Signage.
23. Personal Selling.
Someone in Houston, United States purchased a Downloadable Test Bank for Fundamentals Of Advanced Accounting 6th Edition Hoyle About 5 hours ago