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Downloadable Test Bank for Basic Marketing A Marketing Strategy Planning Approach 17th Edition Perre...

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Downloadable Test Bank for Basic Marketing A Marketing Strategy Planning Approach 17th Edition Perreautal
Available Instructor TEST BANK for Basic Marketing A Marketing Strategy Planning Approach 17th Edition Perreautal INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1-Marketing’S Value To Consumers, Firms, And Society
2-Marketing Strategy Planning
3-Evaluating Opportunities In The Changing Marketing Environment
4-Focusing Marketing Strategy With Segmentation And Positioning
5-Demographic Dimensions Of Global Consumer Markets
6-Final Consumers And Their Buying Behavior
7-Business And Organizational Customers And Their Buying Behavior
8-Improving Decisions With Marketing Information
9-Elements Of Product Planning For Goods And Services
10-Product Management And New-Product Development
11-Place And Development Of Channel Systems
12-Distribution Customer Service And Logistics
13-Retailers, Wholesalers, And Their Strategy Planning
14-Promotion -Introduction To Integrated Marketing Communications
15-Personal Selling And Customer Service
16-Advertising And Sales Promotion
17-Pricing Objectives And Policies
18-Price Setting In The Business World
19-Implementing And Controlling Marketing Plans: Evolution And Revolution
20-Managing Marketing’S Link With Other Functional Areas
21-Ethical Marketing In A Consumer-Oriented World: Appraisal And Challenges

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