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Downloadable Test Bank for Basic Marketing Research A Decision-Making Approach With Spss 130 Student Cd 2nd Edition Malhotra
Available Instructor TEST BANK for Basic Marketing Research A Decision-Making Approach With Spss 130 Student Cd 2nd Edition Malhotra INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. Introduction To Marketing Research
2. Defining The Marketing Research Problem And Developing An Approach
3. Research Design
4. Exploratory Research Design: Secondary Data
5. Exploratory Research Design: Syndicated Sources Of Secondary Data
6. Exploratory Research Design: Qualitative Research
7. Descriptive Research Design: Survey And Observation
8. Causal Research Design: Experimentation
9. Measurement And Scaling: Fundamentals And Comparative Scaling
10. Measurement And Scaling: Noncomparative Techniques
11. Questionnaire And Form Design
12. Sampling: Design And Procedures
13. Sampling: Final And Initial Sample Size Determination
14. Field Work: Data Collection
15. Data Preparation And Analysis Strategy
16. Data Analysis: Frequency Distribution, Hypothesis Testing And Cross-Tabulations
17. Data Analysis: Hypothesis Testing Related To Differences
18. Data Analysis: Correlation And Regression
19. Report Preparation And Presentation

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