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Downloadable Test Bank for Basic Marketing Research Using Microsoft Excel Data Analysis 2nd Edition ...

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Downloadable Test Bank for Basic Marketing Research Using Microsoft Excel Data Analysis 2nd Edition Burns
Available Instructor TEST BANK for Basic Marketing Research Using Microsoft Excel Data Analysis 2nd Edition Burns INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. Introducing Marketing Research.
2. Understanding The Marketing Research Industry.
3. Steps In The Marketing Research Process Including Defining The Problem And Research Objectives.
4. Research Design.
5. Accessing Secondary Data And Online Information Databases.
6. Standardized Information Sources. Standardized Information Sources
7. Deciding On Your Survey Data Collection Method.
8. Using Measurement Scales In Your Survey.
9. Designing Your Questionnaire.
10. Determining Sample Size And The Sampling Method.
11. Collecting Data And Summarizing What You Found In Your Sample.
12. Generalizing Your Sample Findings To The Population.
13. Comparing To Find Differences In Your Data.
14. Determining Relationships Among Your Variables.
15. Preparing And Presenting The Research Results.

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