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Downloadable Test Bank for Basic Marketing Research With Excel 3rd Edition Buens

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Downloadable Test Bank for Basic Marketing Research With Excel 3rd Edition Buens
Available Instructor TEST BANK for Basic Marketing Research With Excel 3rd Edition Buens INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1: An Introduction To Marketing Research
Chapter 2: The Marketing Research Industry
Chapter 3: The Marketing Research Process Including The Problem And Research Objectives
Chapter 4: Research Design Alternatives And Qualitative Research
Chapter 5: Information Types And Sources: Secondary Data And Standardized Information
Chapter 6: Data Collection Methods
Chapter 7: Measurement Scales
Chapter 8: Designing Data Collection Forms
Chapter 9: Determining Sample Size And The Sample Plan
Chapter 1: An Introduction To Marketing Research
Chapter 2: The Marketing Research Industry
Chapter 3: The Marketing Research Process Including The Problem And Research Objectives
Chapter 4: Research Design Alternatives And Qualitative Research
Chapter 5: Information Types And Sources: Secondary Data And Standardized Information
Chapter 6: Data Collection Methods
Chapter 7: Measurement Scales
Chapter 8: Designing Data Collection Forms
Chapter 9: Determining Sample Size And The Sample Plan

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