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Table of Contents
Chapter 1: The Dynamics Of Business And Economics
Chapter 2: Business Ethics And Social Responsibility
Chapter 3: Business In A Borderless World
Chapter 4: Options For Organizing Business
Chapter 5: Small Business, Entrepreneurship, And Franchising
Chapter 6: The Nature Of Management
Chapter 7: Organization, Teamwork, And Communication
Chapter 8: Managing Service And Manufacturing Operations
Chapter 9: Motivating The Workforce
Chapter 10: Managing Human Resources
Chapter 11: Customer Driven Marketing
Chapter 12: Dimensions Of Marketing Strategy
Chapter 13: Digital Marketing And Social Networking
Chapter 14: Money And The Financial System
Chapter 15: Accounting And Financial Statements
Chapter 16: Financial Management And Securities Markets
