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Table of Contents
1. Introduction To Business: Change Is The Only Constant.
2. Economics: The Framework For Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics And Social Responsibility: Doing Well By Doing Good.
5. Business Communication: Creating And Delivering Messages That Matter.
6. Business Formation: Choosing The Form That Fits.
7. Small Business And Entrepreneurship: Economic Rocket Fuel.
8. Accounting Principles: Decision Making By The Numbers.
9. Finance: Acquiring And Using Funds To Maximize Value.
10. Securities Markets: Investing In Business.
11. Marketing: Building Profitable Customer Connections.
12. Product Strategy: Delivering Value.
13. Distribution And Pricing: Right Product, Right Person, Right Time, Right Price.
14. Marketing Promotion: Delivering High Impact Messages.
15. Management, Motivation, And Leadership: Bringing Business To Life.
16. Human Resource Management: Building A Top Quality Workforce.
17. Managing Information And Technology: Linking A Company To Its Stakeholders.
18. Production And Operations Management: Putting It All Together.
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