Downloadable Test Bank for BUSN 6 6th Edition Kelly
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Table of Contents
1. Business Now: Change Is The Only Constant.
2. Economics: The Framework For Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics And Social Responsibility: Doing Well By Doing Good.
5. Business Communication: Creating And Delivering Messages That Matter.
6. Business Formation: Choosing The Form That Fits.
7. Small Business And Entrepreneurship: Economic Rocket Fuel.
8. Accounting: Decision Making By The Numbers.
9. Finance: Acquiring And Using Funds To Maximize Value.
10. Financial Markets: Allocating Financial Resources.
11. Marketing: Building Profitable Customer Connections.
12. Product And Promotion: Creating And Communicating Value.
13. Distribution And Pricing: Right Product, Right Person, Right Place, Right Price.
14. Management Motivation And Leadership: Bringing Business To Life.
15. Human Resource Management: Building A Top-Quality Workforce.
16. Managing Information And Technology: Finding New Ways To Learn And Link.
17. Operations Management: Putting It All Together.
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