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Downloadable Test Bank for CDN ED MKTG 2nd Edition Lamb

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Available Instructor TEST BANK for CDN ED MKTG 2nd Edition Lamb INSTANT DOWNLOAD Digital files
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Downloadable Test Bank for CDN ED MKTG 2nd Edition Lamb
Available Instructor TEST BANK for CDN ED MKTG 2nd Edition Lamb INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1: Overview Of Marketing.
Chapter 2: The Marketing Environment, Social Responsibility, And Ethics
Chapter 3: Strategic Planning For Competitive Advantage
Chapter 4: Market Research And Decision Support
Chapter 5: Consumer Decision Making
Chapter 6: Business Marketing
Chapter 7: Segmenting, Targeting, And Positioning
Chapter 8: Customer Relationship Management (Crm)
Chapter 9: Product Concepts
Chapter 10: Developing And Managing Products
Chapter 11: Services And Nonprofit Organization Marketing
Chapter 12: Marketing Channels And Supply Chain Management
Chapter 13: Retailing
Chapter 14: Integrated Marketing Communication
Chapter 15: Advertising, Public Relations, And Direct Response
Chapter 16: Social Media And Marketing
Chapter 17: Sales Promotion And Personal Selling
Chapter 18: Pricing Concepts
Chapter 19: Setting The Right Price
Chapter 20: Developing A Global Vision

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