Downloadable Test Bank Solutions & Instructor Solution Manuals eBooks

Sale!

Downloadable Test Bank for Contemporary Advertising And Integrated Marketing Communications 13th Edi...

$99.00 $50.00

Available Instructor TEST BANK for Contemporary Advertising And Integrated Marketing Communications 13th Edition Arens INSTANT DOWNLOAD Digital files
ALL CHAPTERS INCLUDED
FREE SAMPLE DOWNLOAD
INSTANT DOWNLOAD

182 Times Downloaded BUY NOW
Preview
Sample 1


Share on Pinterest

Product Description

Downloadable Test Bank for Contemporary Advertising And Integrated Marketing Communications 13th Edition Arens
Available Instructor TEST BANK for Contemporary Advertising And Integrated Marketing Communications 13th Edition Arens INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

We accept PayPal and major Credit/Debit/prepaid Cards

We Provide Privacy protected service for all our customers

We Provide all chapters upon purchasing this package

Table of Contents

1. Advertising Today?
2. The Big Picture: The Evolution Of Advertising
3. The Big Picture: Economic And Regulatory Aspects
4. The Scope Of Advertising: From Local To Global
5. Marketing And Consumer Behavior: The Foundations Of Advertising
6. Market Segmentation And The Marketing Mix: Determinants Of Advertising Strategy
7. Research: Gathering Information For Advertising Planning
8. Marketing And Advertising Planning
9. Planning Media Strategy: Disseminating The Message
10. Creative Strategy And The Creative Process
11. Creative Execution: Art And Copy
12. Producing Ads For Print, Electronic, And Digital Media
13. Using Print Media
14. Using Electronic Media: Television And Radio
15. Using Digital Interactive Media
16. Using Out-Of-Home, Exhibitive, And Supplementary Media
17. Relationship Building: Direct Marketing, Personal Selling, And Sales Promotion

Sitemap