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Downloadable Test Bank for Contemporary Advertising & Integrated Marketing Communications 14th ...

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Downloadable Test Bank for Contemporary Advertising & Integrated Marketing Communications 14th Edition Arens
Available Instructor TEST BANK for Contemporary Advertising & Integrated Marketing Communications 14th Edition Arens INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1: Advertising And Imc Today?
Chapter 2: The Big Picture: The Evolution Of Imc
Chapter 3: The Big Picture: Economic And Regulatory Aspects
Chapter 4: The Scope Of Advertising: From Local To Global
Chapter 5: Marketing And Consumer Behavior: The Foundations Of Advertising
Chapter 6: Market Segmentation And The Marketing Mix: Determinants Of Advertising Strategy
Chapter 7: Research: Gathering Information For Advertising Planning
Chapter 8: Marketing And Imc Planning
Chapter 9: Planning Media Strategy: Disseminating The Message
Chapter 10: Creative Strategy And The Creative Process
Chapter 11: Creative Execution: Art And Copy
Chapter 12: Print, Electronic, And Digital Media, Production
Chapter 13: Using Print Media
Chapter 14: Using Electronic Media: Television And Radio
Chapter 15: Using Digital Interactive Media
Chapter 16: Using Out-Of-Home, Exhibitive, And Supplementary Media
Chapter 17: Introducing Social Media
Chapter 18: Relationship Building: Direct Marketing, Personal Selling, And Sales Promotion
Chapter 19: Relationship Building: Public Relations, Sponsorship, And Corporate Advertising

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