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Downloadable Test Bank for Contemporary Direct & Interactive Marketing 2nd Edition Spiller

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Downloadable Test Bank for Contemporary Direct & Interactive Marketing 2nd Edition Spiller
Available Instructor TEST BANK for Contemporary Direct & Interactive Marketing 2nd Edition Spiller INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1.Examining The History & Processes Of Direct & Interactive Marketing
Chapter 2.Building Databases, Selecting Customers & Managing Relationships
Chapter 3. Developing Lists & Discovering Markets
Chapter 4. Planning & Creating A Value Proposition
Chapter 5. Planning & Creating Compelling Message Strategies
Chapter 6. Designing & Employing Print Media (Direct Mail, Catalogs, Newspapers, Magazines.
Chapter 7.Developing & Utilizing Electronic Media (Television, Radio, Telephone, )
Chapter 8.Crafting & Applying Hi-Tech Digital Media (Internet, Email, Blogs, Ipod, Mobile Phone, Search Engines, )
Chapter 9.Fulfilling The Offer & Serving The Customer
Chapter 10.Conducting Research & Utilizing Tests To Measure Performance
Chapter 11.Understanding The Industry’S Environmental, Ethical & Legal Issues
Chapter 12.Exploring & Adapting Direct & Interactive Marketing Strategies Around The World
Chapter 13.Applying Direct & Interactive Marketing Math And Metrics
Chapter 14. Examining Direct & Interactive Marketing Applications In A Variety Of Sectors (B2B, Non-Profit, Governmental, Political, Sports.

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