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Downloadable Test Bank for E-Marketing 4th Edition Strauss

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Downloadable Test Bank for E-Marketing 4th Edition Strauss
Available Instructor TEST BANK for E-Marketing 4th Edition Strauss INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. Convergence.
2. Strategic E-Marketing.
3. The E-Marketing Plan.
4. Global Markets.
5. Ethical And Legal Issues.
6. Marketing Knowledge.
7. Consumer Behavior.
8. Segmentation And Targeting Strategies.
9. Differentiation And Positioning Strategies.
10. Product.
11. Price.
12. The Internet For Distribution.
13. E-Marketing Communication.
14. Customer Relationship Management.

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