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Downloadable Test Bank for E-Marketing 6th Edition Strauss

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Downloadable Test Bank for E-Marketing 6th Edition Strauss
Available Instructor TEST BANK for E-Marketing 6th Edition Strauss INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1. Past, Present, And Future
Chapter 2. Strategic E-Marketing And Performance Metrics
Chapter 3. The E-Marketing Plan
Chapter 4. Building Inclusive E-Markets
Chapter 5. Ethical And Legal Issues
Chapter 6. E-Marketing Research
Chapter 7. Consumer Behavior Online
Chapter 8. Segmentation, Targeting, Differentiation, And Positioning Strategies
Chapter 9. Product: The Online Offer
Chapter 10. Pricing: The Online Value
Chapter 11. The Internet For Distribution
Chapter 12. E-Marketing Communication Tools
Chapter 13. Engaging Customers With Social Media
Chapter 14. Buying Digital Media Space
Chapter 15. Customer Relationship Management

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