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Downloadable Test Bank for E-Marketing 7th Edition Strauss

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Downloadable Test Bank for E-Marketing 7th Edition Strauss
Available Instructor TEST BANK for E-Marketing 7th Edition Strauss INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. Past, Present, And Future
2. Strategic E-Marketing And Performance Metrics
3. The E-Marketing Plan
4. Global E-Marketing 3.0*
5. Ethical And Legal Issues*
6. E-Marketing Research
7. Consumer Behavior Online
8. Segmentation, Targeting, Differentiation, And Positioning Strategies
9. Product: The Online Offer
10. Price: The Online Value
11. The Internet For Distribution
12. E-Marketing Communication: Owned Media
13. E-Marketing Communication: Paid Media
14. E-Marketing Communication: Earned Media
15. Customer Relationship Management

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