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Downloadable Test Bank for Essentials Of Contemporary Advertising 2nd Edition Arens

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Downloadable Test Bank for Essentials Of Contemporary Advertising 2nd Edition Arens
Available Instructor TEST BANK for Essentials Of Contemporary Advertising 2nd Edition Arens INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1 Advertising Yesterday, Today, And Tomorrow
Chapter 2 The Economic, Social, And Regulatory Aspects Of Advertising
Chapter 3 The Business Of Advertising
Chapter 4 Segmentation, Targeting, And The Marketing Mix
Chapter 5 Communication And Consumer Behavior
Chapter 6 Account Planning And Research
Chapter 7 Developing Marketing And Advertising Plans
Chapter 8 Creative Strategy And The Creative Process
Chapter 9 Creative Execution: Art And Copy
Chapter 10 Producing Ads For Print, Electronic, And Digital Media
Chapter 11 Print Advertising
Chapter 12 Electronic Media: Television And Radio
Chapter 13 Digital Interactive Media
Chapter 14 Out-Of-Home, Direct-Mail, And Specialty Advertising
Chapter 15 Media Planning And Buying
Chapter 16 Imc: Direct Marketing, Personal Selling, And Sales Promotion
Chapter 17 Imc: Public Relations, Sponsorship, And Corporate Advertising

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