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Downloadable Test Bank for Essentials Of Marketing 6th Edition Lamb

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Downloadable Test Bank for Essentials Of Marketing 6th Edition Lamb
Available Instructor TEST BANK for Essentials Of Marketing 6th Edition Lamb INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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We Provide all chapters upon purchasing this package

Table of Contents

1. An Overview Of Marketing.
2. Strategic Planning For Competitive Advantage.
3. Social Responsibility, Ethics, And The Marketing Environment.
4. Developing A Global Vision.
5. Consumer Decision Making.
6. Business Marketing.
7. Segmenting And Targeting Markets.
8. Decision Support Systems And Marketing
9. Product Concepts.
10. Developing And Managing Products.
11. Marketing Channels And Supply Chain Management.
12. Retailing.
13. Marketing Communications And Advertising.
14. Public Relations, Sales Promotion, And Personal Selling.
15. Pricing Concepts.

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