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Downloadable Test Bank for Essentials Of Marketing Management 1st Edition Marshall

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Downloadable Test Bank for Essentials Of Marketing Management 1st Edition Marshall
Available Instructor TEST BANK for Essentials Of Marketing Management 1st Edition Marshall INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1 Marketing In Today’S Global Business Milieu
Chapter 2 Elements Of Marketing Strategy And Planning
Chapter 3 Perspectives On Crm And Marketing Metrics
Chapter 4 Managing Marketing Information
Chapter 5 Understanding Customers: Business-To-Consumer Markets
Chapter 6 Understanding Customers: Business-To-Business Markets
Chapter 7 Segmentation, Target Marketing, Positioning
Chapter 8 The Product Experience: Product Strategy And Building The Brand
Chapter 9 The Product Experience: New-Product Development And Service
Chapter 10 Managing Pricing Decisions
Chapter 11 Managing Marketing Channels And The Supply Chain
Chapter 12 Points Of Customer Interface: Bricks And Clicks
Chapter 13 Integrated Marketing Communications: Promotional Strategy, Advertising, Sales Promotion, And Public Relations
Chapter 14 Integrated Marketing Communications: Personal Selling, Direct Marketing, And Interactive Marketing

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