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Table of Contents
Chapter 1 -Marketing Research For Managerial Decision Making
Chapter 2 -The Marketing Research Process And Proposals
Chapter 3 -Secondary Data, Literature Reviews And Hypotheses
Chapter 4 -Exploratory Research Designs And Data Collection Approaches
Chapter 5 -Descriptive And Causal Research Designs
Chapter 6 -Sampling: Theory And Methods
Chapter 7 -Measurement And Scaling
Chapter 8 -Designing The Questionnaire
Chapter 9 -Qualitative Data Analysis
Chapter 10 -Preparing Data For Quantitative Analysis
Chapter 11 -Basic Data Analysis For Quantitative Research
Chapter 12 -Examining Relationships In Quantitative Research
Chapter 13 -Communicating Marketing Research Findings
