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Downloadable Test Bank for Essentials Of Services Marketing 2nd Edition Writz

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Downloadable Test Bank for Essentials Of Services Marketing 2nd Edition Writz
Available Instructor TEST BANK for Essentials Of Services Marketing 2nd Edition Writz INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1 – Introduction To Services Marketing
Chapter 2 – Consumer Behavior In A Services Context
Chapter 3 – Positioning Services In Competitive Markets
Chapter 4 – Developing Service Products – Core And Supplementary Elements
Chapter 5 – Branding Service Products And Experiences
Chapter 6 – Setting Prices And Implementing Revenue Management
Chapter 7 – Promoting Services And Educating Customers
Chapter 8 – Designing And Managing Service Processes
Chapter 9 – Balancing Demand And Capacity
Chapter 10 – Crafting The Service Environment
Chapter 11 – Managing People For Service Advantage
Chapter 12 – Managing Relationships And Building Loyalty
Chapter 13 – Complaint Handling And Service Recovery
Chapter 14 – Improving Service Quality And Productivity
Chapter 15 – Organizing For Service Leadership

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