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Table of Contents
1. Exploring The World Of Business And Economics.
2. Being Ethical And Socially Responsible. Business Ethics Defined.
3. Exploring Global Business.
4. Choosing A Form Of Business Ownership.
5. Small Business, Entrepreneurship, And Franchise.
6. Understanding The Management Process.
7. Creating A Flexible Organization.
8. Producing Quality Goods And Services.
9. Attracting And Retaining The Best Employees.
10. Motivating And Satisfying Employees And Teams.
11. Building Customer Relationships Through Effective Marketing.
12. Creating And Pricing Products That Satisfy Customers. Classification Of Products.
13. Distributing And Promoting Products.
