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Downloadable Test Bank for Global Marketing Foreign Entry Local Marketing And Global Management 5th ...

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Downloadable Test Bank for Global Marketing Foreign Entry Local Marketing And Global Management 5th Edition Johansson
Available Instructor TEST BANK for Global Marketing Foreign Entry Local Marketing And Global Management 5th Edition Johansson INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1 The Global Marketing Task
Chapter 2 Theoretical Foundations
Chapter 3 Cultural Foundations
Chapter 4 Country Attractiveness
Chapter 5 Export Expansion
Chapter 6 Licensing, Strategic Alliances, Fdi
Chapter 7 Understanding Local Customers
Chapter 8 Local Marketing In Mature Markets
Chapter 9 Local Marketing In New Growth Markets
Chapter 10 Local Marketing In Emerging Markets
Chapter 11 Global Marketing Strategy
Chapter 12 Global Products And Services
Chapter 13 Global Branding
Chapter 14 Global Pricing
Chapter 15 Global Distribution
Chapter 16 Global Advertising
Chapter 17 Global Promotion, E-Commerce, And Personal Selling
Chapter 18 Organizing For Global Marketing

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