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Downloadable Test Bank for Global Marketing Management 6th Edition Kotabe

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Downloadable Test Bank for Global Marketing Management 6th Edition Kotabe
Available Instructor TEST BANK for Global Marketing Management 6th Edition Kotabe INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1 – Globalization Imperative
Chapter 2 – Economic Environment
Chapter 3 – Financial Environment
Chapter 4 – Global Cultural Environment And Buying Behavior
Chapter 5 – Political And Legal Environment
Chapter 6 – Global Marketing Research
Chapter 7 – Global Segmentation And Positioning
Chapter 8 – Global Marketing Strategies
Chapter 9 – Global Market Entry Strategies
Chapter 10 – Global Product Policy Decisions
Chapter 11 – Global Product Policy Decisions
Chapter 12 – Global Pricing
Chapter 13 – Global Communication Strategies
Chapter 14 – Sales Management
Chapter 15 – Global Logistics And Distribution
Chapter 16 – Export And Import Management
Chapter 17 – Planning, Organization, And Control Of Global Marketing Operations
Chapter 18 – Marketing Strategies For Emerging Markets
Chapter 19 – Global Marketing And The Internet
Chapter 20 – Sustainable Marketing In The Global Marketplace

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