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Downloadable Test Bank for Integrated Advertising Promotion And Marketing Communications 5th Edition...

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Downloadable Test Bank for Integrated Advertising Promotion And Marketing Communications 5th Edition Clow
Available Instructor TEST BANK for Integrated Advertising Promotion And Marketing Communications 5th Edition Clow INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1. Integrated Marketing Communications
Chapter 2. Corporate Image And Brand Management
Chapter 3. Buyer Behaviors
Chapter 4. The Imc Planning Process
Chapter 5. Advertising Management
Chapter 6. Advertising Design: Theoretical Frameworks And Types Of Appeals
Chapter 7. Advertising Design: Message Strategies And Executional Frameworks
Chapter 8. Traditional Media Channels
Chapter 9. E-Active Marketing
Chapter 10. Alternative Marketing
Chapter 11. Database And Direct Response Marketing And Personal Selling
Chapter 12. Sales Promotions
Chapter 13. Public Relations And Sponsorship Programs
Chapter 14. Regulations And Ethical Concerns
Chapter 15. Evaluating An Integrated Marketing Program

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