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Downloadable Test Bank for International Marketing 14th Edition Cateora

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Downloadable Test Bank for International Marketing 14th Edition Cateora
Available Instructor TEST BANK for International Marketing 14th Edition Cateora INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. The Scope And Challenge Of International Marketing
2. The Dynamic Environment Of International Trade 3. History And Geography: The Foundations Of Culture
4. Cultural Dynamics In Assessing Global Markets
5. Culture, Management Style, And Business Systems
6. The Political Environment: A Critical Concern
7. The International Legal Environment: Playing By The Rules
8. Developing A Global Vision Through Marketing Research
9. Emerging Markets
10. Multinational Market Regions And Market Groups Part Four: Developing Global Marketing Strategies
11. Global Marketing Management: Planning And Organization
12. Products And Services For Consumers
13. Products And Services For Businesses
14. International Marketing Channels
15. Exporting And Logistics: Special Issues For Business
16. Integrated Marketing Communications And International Advertising
17. Personal Selling And Sales Management
18. Pricing For International Markets Part Five: Implementing Global Marketing Strategies
19. Negotiating With International Customers, Partners, And Regulators

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