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Downloadable Test Bank for International Marketing 3rd Edition Dana-Nicoleta Lascu

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Downloadable Test Bank for International Marketing 3rd Edition Dana-Nicoleta Lascu
Available Instructor TEST BANK for International Marketing 3rd Edition Dana-Nicoleta Lascu INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. Scope, Concepts, And Drivers Of International Marketing.
2. An Overview Of The International Marketing Environment.
3. International Trade: Institutional Barriers And Facilitators.
4. Regional Economic And Political Integration.
5. Cultural Influences On International Marketing Chapter Objectives.
6. International Marketing Research: Practices And Challenges.
7. International Strategic Planning.
8. Expansion Strategies And Entry Mode Selection.
9. Products And Services: Branding Decisions In International Markets.
10. International Product And Service Strategies.
11. Managing International Distribution Operations And Logistics.
12. International Retailing.
13. The International Promotional Mix And Advertising Strategies.
14. International Publicity, Public Relations, And Sales Promotion Strategies.
15. International Personal Selling And Personnel Management.
16. International Pricing Strategy.
17. Organizing And Controlling International Marketing Operations And Perspectives For The Future.

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