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Downloadable Test Bank for International Marketing Canadian 3rd Edition Cateora

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Downloadable Test Bank for International Marketing Canadian 3rd Edition Cateora
Available Instructor TEST BANK for International Marketing Canadian 3rd Edition Cateora INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. The Scope And Challenge Of International Marketing
2. The Dynamic Environment Of International Marketing
3. Canada In The World: An International Marketing Perspective
4. Cultural Dynamics Of International Markets
5. The Economic And Technological Environments
6. The Political And Legal Environments
7. Developing A Global Vision Through Marketing Research
8. Market Groups And Regions
9. Emerging Markets
10. Strategies For International Expansion
11. The International Marketing Mix: Products And Services
12. The International Marketing Mix: Distribution
13. The International Marketing Mix: Pricing
14. The International Marketing Mix: Integrated Communications
15. Negotiating In International Markets
16. Managing International Marketing
17. The Future Of International Marketing: Trends, Ethics, And “The Canadian Way”

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