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Table of Contents
1 Introduction
2 Demand Theory
3 Consumer Behavior And Rational Choice
4 Production Theory
5 The Analysis Of Costs
6 Perfect Competition
7 Monopoly And Monopolistic Competition
8 The Managerial Use Of Price Discrimination
9 Bundling And Intra-Firm Pricing
10 Oligopoly
11 Game Theory
12 Auctions
13 Risk Analysis
14 Principle-Agent Issues And Managerial Compensation
15 Adverse Selection
16 Government-Business Relations And The Global Market
