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Downloadable Test Bank for Marketing An Introduction 10th Edition Armstrong

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Downloadable Test Bank for Marketing An Introduction 10th Edition Armstrong
Available Instructor TEST BANK for Marketing An Introduction 10th Edition Armstrong INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. Marketing: Creating And Capturing Customer Value
2. Company And Marketing Strategy: Partnering To Build Customer Relationships
3. Analyzing The Marketing Environment
4. Managing Marketing Information To Gain Customer Insights
5. Understanding Consumer And Business Buyer Behavior
6. Customer-Driven Marketing Strategy: Creating Value For Target Customers
7. Products, Services, And Brands: Building Customer Value
8. Developing New Products And Managing The Product Life Cycle
9. Pricing: Understanding And Capturing Customer Value
10. Marketing Channels: Delivering Customer Value
11. Retailing And Wholesaling
12. Communicating Customer Value: Advertising And Public Relations
13. Communicating Customer Value: Personal Selling And Sales Promotion
14. Direct And Online Marketing: Building Direct Customer Relationships
15. The Global Marketplace
16. Sustainable Marketing: Social Responsibility And Ethics

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