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Table of Contents
1. Marketing Channel Concepts.
2. Marketing Channel Participants.
3. The Environment Of Marketing Channels.
4. Behavioral Processes In Marketing Channels.
5. Strategy In Marketing Channels.
6. Designing Marketing Channels.
7. Selecting Channel Partners.
8. Target Markets And Channel Design Strategy.
9. Motivating The Channel Members.
10. Product Issues In Channel Management.
11. Pricing Issues In Channel Management.
12. Promotion In Marketing Channels.
13. Logistics And Supply Chain Management In Marketing Channels.
14. Evaluating Channel Member Performance.
15. Online Channel Systems And Management.
16. Franchise Marketing Channels.
17. Marketing Channels For Services.
18. Global Marketing Channels.
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