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Downloadable Test Bank for Marketing Foundations 3rd Edition Pride

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Downloadable Test Bank for Marketing Foundations 3rd Edition Pride
Available Instructor TEST BANK for Marketing Foundations 3rd Edition Pride INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1-Strategic Marketing And Its Environment
2-Customer-Driven Strategic Marketing
3-Planning Marketing Strategies
4-The Marketing Environment, Social Responsibility, And Ethics
5-Using Technology For Consumer Relationships In A Global Environment
6-E-Marketing And Customer Relationship Management
7-Global Markets And International Marketing
8-Target Market Selection And Research
9-Marketing Research And Information Systems
10-Target Markets: Segmentation And Evaluation
11-Customer Behavior
12-Consumer Buying Behavior
13-Business Markets And Buying Behavior
14-Product Decisions
15-Product, Branding, And Packaging Concepts
16-Developing And Managing Goods And
17-Services
18-Pricing Decisions
19-Pricing Fundamentals
20-Pricing Management
21-Distribution Decisions
22-Marketing Channels And Supply Chain Management
23-Retailing, Direct Marketing And Wholesaling
24-Promotion Decisions
25-Integrated Marketing Communications
26-Advertising And Public Relations
27-Personal Selling And Sales Promotion

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