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Downloadable Test Bank for Marketing Management 1st Edition Locobucci

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Downloadable Test Bank for Marketing Management 1st Edition Locobucci
Available Instructor TEST BANK for Marketing Management 1st Edition Locobucci INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. Why Is Marketing Management Important?
2. Customer Behavior.
3. Segmentation.
4. Targeting.
5. Positioning.
6. Goods And Services.
7. Brands.
8. New Products.
9. Pricing.
10. Channels Of Distribution And Logistics.
11. Advertising Messages And Marketing Communications.
12. Integrated Marketing Communications And Media Choices.
13. Social Media.
14. Customer Satisfaction And Customer Relationships.
15. Marketing Research Tools.
16. Marketing Strategy.
17. Marketing Plans.

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