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Downloadable Test Bank for Marketing Management 2nd Edition Marshall

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Downloadable Test Bank for Marketing Management 2nd Edition Marshall
Available Instructor TEST BANK for Marketing Management 2nd Edition Marshall INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1: Marketing In Today’S Business Milieu
Chapter 2: Elements Of Marketing Strategy, Planning, And Competition
Chapter 3: Managing Marketing Information
Chapter 4: Understand Customers: Business-To-Consumer Markets
Chapter 5: Understand Business-To-Business Markets
Chapter 6: Segmentation, Target Marketing, Positioning, And Crm
Chapter 7: Product Strategy And New Product Development
Chapter 8: Build The Brand
Chapter 9: Service As The Core Offering
Chapter 10: Manage Pricing Decisions
Chapter 11: Manage Marketing Channels And Points Of Customer Interface
Chapter 12: Promotion Strategy And New Media
Chapter 13: Advertising, Sales Promotion, And Public Relations
Chapter 14: Personal Selling And Direct Marketing
Chapter 15: Understand The Global Marketplace
Chapter 16: The Marketing Dashboard

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