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Downloadable Test Bank for Marketing Management 4th Edition Winer

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Downloadable Test Bank for Marketing Management 4th Edition Winer
Available Instructor TEST BANK for Marketing Management 4th Edition Winer INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1. Marketing And The Job Of The Marketing Manager
Chapter 2. A Strategic Marketing Framework
Chapter 3. Marketing Research
Chapter 4. Analyzing Consumer Behavior
Chapter 5. Organizational Buying Behavior
Chapter 6. Market Structure And Competitor Analysis
Chapter 7. Product Decisions
Chapter 8. New Product Development
Chapter 9. Pricing
Chapter 10. Communications And Advertising Strategy
Chapter 11. Sales Promotion
Chapter 12. Channels Of Distribution
Chapter 13. Direct Channels Of Distribution: Personal Selling And Direct Marketing
Chapter 14. Customer Relationship Management
Chapter 15. Special Topic

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