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Downloadable Test Bank for Marketing Management An Asian Perspective 6th Edition Kotler

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Downloadable Test Bank for Marketing Management An Asian Perspective 6th Edition Kotler
Available Instructor TEST BANK for Marketing Management An Asian Perspective 6th Edition Kotler INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1: Defining Marketing For The 21St Century
Chapter 2: Developing Marketing Strategies And Plans
Chapter 3: Gathering Information And Scanning The Environment
Chapter 4: Conducting Marketing Research And Forecasting Demand
Chapter 5: Creating Customer Value, Satisfaction, And Loyalty
Chapter 6: Analyzing Consumer Markets
Chapter 7: Analyzing Business Markets
Chapter 8: Identifying Market Segments And Targets
Chapter 9: Creating Brand Equity
Chapter 10: Crafting The Brand Positioning
Chapter 11: Competitive Dynamics
Chapter 12: Setting Product Strategy
Chapter 13: Designing And Managing Services
Chapter 14: Developing Pricing Strategies And Programs
Chapter 15: Designing And Managing Marketing Channels And Value Networks
Chapter 16: Managing Retailing, Wholesaling, And Logistics
Chapter 17: Designing And Managing Integrated Marketing Communications
Chapter 18: Managing Mass Communications
Chapter 19: Managing Personal Communications
Chapter 20: Introducing New Market Offerings
Chapter 21: Tapping Into Global Markets
Chapter 22: Managing A Holistic Marketing Organization

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